Privacy Policy

Last Updated: 2025

FitMiss (“we”, “us”, “our”) is a trading name of FitFuzion Ltd (Company No. 15222251).
We are committed to protecting your privacy and handling your data securely and responsibly.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit FitMiss.co.uk or make a purchase.

🔐 1. Information We Collect

We may collect the following types of information:

Personal Information

Name
Email address
Shipping and billing address
Phone number

Order Information

Products purchased
Order history
Payment method (we do not store card details)

Device & Usage Information

Collected automatically through cookies and analytics:

IP address
Browser type
Device identifiers
Website interaction and behaviour (e.g., pages visited)

Marketing Information

Email preferences
Sign-up form data
Interaction with email campaigns
Advertising identifiers (Meta, Google, TikTok)

🛍️ 2. How We Use Your Information

We use your personal data to:

Process and fulfil orders
Provide customer support
Send order confirmations and delivery updates
Improve our website and user experience
Personalise your shopping experience
Send promotional emails only if you opt-in
Prevent fraud and verify payments
Comply with legal obligations

We do not sell or rent your personal data to third parties.

💳 3. Payments (Shopify, Klarna & Third Parties)

Shopify Payments / Stripe / Card Processors

We do not store full card details.
Payments are processed securely by trusted third-party providers.

Klarna

If you choose Klarna:

Klarna collects data required to process your order
Klarna’s soft credit check may be used for Pay Later services
Klarna’s Privacy Policy applies (available at klarna.com)

FitMiss never receives or stores full payment information.

🍪 4. Cookies & Analytics (Required by UK law)

We use cookies to:

Enable website functionality
Improve performance and usability
Track anonymous analytics (Google Analytics, Shopify analytics)
Personalise ads on Meta, Google, and TikTok (only if you consent)

You can manage or disable cookies via your browser at any time.

(If you want, I can also create a separate Cookies Policy page — optional.)

🛡️ 5. How We Protect Your Information

We take data security seriously.

We protect your data by:

SSL/TLS encryption across all pages
Secure servers and hosting
Restricted internal access
Regular security updates and audits
Shopify’s enterprise-grade security environment

We do not store sensitive payment information.

🧑⚖️ 6. Your Rights Under UK GDPR

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Object to processing for marketing purposes
Withdraw consent at any time
Request a copy of your stored data
Make a complaint to the ICO (Information Commissioner’s Office)

To exercise your rights, email: hello@fitmiss.co.uk

We will respond within 30 days as required by law.

🔄 7. Data Retention

We retain your personal data only as long as necessary for:

Order fulfilment
Legal accounting requirements
Fraud prevention
Customer service purposes

Marketing consent can be withdrawn at any time.

🤝 8. Sharing Your Information

We may share your data only when necessary, such as:

Payment processors (Shopify Payments, Klarna, Stripe)
Shipping partners (Royal Mail, Evri, etc.)
Email service providers (Klaviyo)
Website analytics tools (Google Analytics, Meta Pixel)

We do not sell or share data with unrelated third parties.

🛒 9. Age Requirement

FitMiss products and website are intended for users aged 18 and over.
We do not knowingly collect data from minors.

📬 10. Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact:

FitMiss Customer Support
Email: hello@fitmiss.co.uk
Website: FitMiss.co.uk

Legal Entity:
FitFuzion Ltd
Company No. 15222251